Does Your Marketing Measurement Map to What Matters?

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Today you can measure anything…tweets, hits, in-bound calls, site visitors, click-throughs, booth visitors, awareness, preference, CPM, CPC…the list is nearly endless. The question is – does what you are measuring, or thinking about measuring, matter to the business? Join Arketi Group Principal Mike Neumeier, APR, as he presents the four stages of measurement and how they interplay with collaboration and commitment both within and outside your company. Those attending the webinar will benefit from learning:
• The four stages of marketing and PR measurement
• How to identify measurements right for your organization
• What roles collaboration and commitment play in successful marketing measurement
• Four measurements you can institute today and not be ashamed of
• How to start building a measurement map that matters

TAG Member Discount code: YX4WD5YG

Speaker: Mike Neumeier

Mike Neumeier, APR, has nearly 20 years of proven experience in public relations and digital marketing. Neumeier is a principal at Arketi Group, a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is marketing generates revenue. For more information, visit www.arketi.com or email Neumeier at mneumeier@arketi.com.