The 5 Dirty Little Secrets of Demographics And How They Are Threatening Your Customer Experience

Today's customers demand more from companies. They expect products, services, information and customer experiences that are timely and catered to their specific needs and desires. Traditionally, companies develop, market and support products and services based on market segmentation and demographics, assuming that the features, functionalities and messaging will meet the needs of all of the customers in a given demographic – a "one size fits all" mentality.

One major problem with traditional demographic data is this: in today’s many-to-many world, users group themselves largely based on values, interests and aspirations – not by sex, race, income and age. Today, companies must understand their users’ behaviors and motivators – the why’s behind their actions. Otherwise, the “one size fits all” outlook can sabotage the customer experience online and off.

Eric V. Holtzclaw utilizes real-world examples from primary research conducted with customers over the last decade to change the mindset about what it takes to create and maintain an engaging customer experience.

From this presentation you will learn:

• How the customer is changing in a multi-channel world
• Tips to better understand your customers
• Ways to engage your customers in meaningful ways

For more information about Mr. Eric V. Holtzclaw please visit:
http://www.ericholtzclaw.com/
http://about.me/eholtzclaw

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