What You May Not Know About BtoB Tech Marketing in 2013

TAG Member discount code: F6JZ99XV

The sixth annual Technology CMO Roundtable, presented by Arketi Group and PR News, buzzed with ideas, best practices, learnings, questions and – most importantly – actionable insights. Join Arketi Principal Mike Neumeier, APR as he explores in depth three of the major themes that emerged. Those attending the webinar will learn:
1. Why buyer-centric marketing is a must in today’s environment
2. How to create content that maps to the buyer’s needs
3. What “old-school” social media channel is most popular

About Mike Neumeier:
Mike Neumeier, APR has nearly 20 years of proven experience in public relations and digital marketing. Mike is a principal at Arketi Group, a public relations and digital marketing agency that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by BtoB magazine as one of the nation's "Top BtoB Agencies," Arketi’s core belief is marketing generates revenue. For more information, visit www.arketi.com or email Mike at mneumeier@arketi.com.