Rethink The Conversation: How to drive growth with better sales & marketing messaging

TAG Discount Code: EKGZ3VAY

According to CSO Insights, 86% of the value propositions salespeople present are basically going in one ear and out the other. That’s because they’re not connecting with what prospects really care about. What happens when you get the message right? Companies with world-class messaging had higher win rates, less price pressure, and 3x as many deals closed, according to a recent CSO Insights survey.

In this session, you’ll learn how to:
- Drill down to your real differentiators
- Stop saying the same things your competitors are saying
- Align your whole organization around a single message
- Give people better reasons to do business with your brand
- Transform your marketing communications and sales conversations

About the presenter: John Reed
For over 25 years, John has helped some of the world’s best-known brands, as well as some of its newest, communicate more effectively. John began his career as an advertising copywriter in England, writing about everything from fashion shoes to forklift trucks. He went on to work as a creative director for leading ad agencies in the U.S. before launching out on his own. John has taught at one of the South’s premier advertising schools and has spoken on marketing at home and abroad. Today, he leads the PitchMaps team in developing sales and marketing messaging for B2B companies that need to put their value into words.

TAG Discount Code: EKGZ3VAY