Avoid Marketing Failure: Customer Centricity in 2014 and Beyond

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Realizing a better digital ROI? Often times we are so focused on the end goal, that we don’t put enough importance on how to achieve it. Customer centricity is key to a successful digital strategy. There are great customers and then there’s everyone else. How in-tune are you with your customers? What is your customer experience like? In this session, Justin Reilly will share how to become more digitally self-aware by using the Digital Capabilities Index (DCI) to set the scene for executing on customer centricity. Learn the current state of your digital customer journey, and take away a DCI self-assessment.

Speaker Bio
Justin Reilly (@justinMreilly) is an entrepreneur, poet, and writer from Atlanta, Ga. He is the Director of Digital Strategy, Product and Innovation at Arke Systems, a marketing technology firm. Prior to Arke, he was a Partner at Grey Seven Labs, a digital products group focused on cross-platform insights and intelligence for the enterprise. He co-founded Qstir.com, a comprehensive social marketplace and has a significant background in international lead generation and performance marketing. Outside of the office, Justin is an award winning Spoken Word artist. A recent graduate from Wharton Business School, and a Penn Basketball alum. He possesses an unhealthy obsession with big data and a general disdain for low hanging doorways and small spaces.